Paul Salva
SENIOR PRODUCT DESIGNER & AI-INTEGRATED DESIGN CONSULTANT
Ideation, UX research and design for two separate augmented reality apps for Walmart. Developed in a working partnership with Walmart’s Innovation team, these prototypes featured a gamified retail experience allowing users to earn products and discounts for achieving activity milestones in the app.
UX design, design system maintenance, user testing and more for Verizon’s “Portal” mobile web and app experience. The Portal allows an immersive 360° multi-camera view for sponsored events (Indy 500, Latin Grammy’s, Superbowl LVI and Phoenix Suns) and features augmented reality and geofencing components.
Competitive analysis, UX research and ideation for this augmented reality education app, developed in partnership between Trigger, Niantic and the Teddy Roosevelt Presidential Library. Helped to ensure privacy and safety (COPPA compliance) and strategize game mechanics.
Creative ideation, VR wireframing, testing and product management for this augmented reality cooking utility developed on the ThinkReality A24 head-mounted device. This project provided great insight on UI/UX design for spatial environments.
User acceptance testing, UX design and product management for this Verizon proof-of-concept developed in partnership with subject matter experts from the University of Hawaii football team. Prototyped on Snapdragon and the Lenovo ThinkReality A3 glasses.
B2b SOLUTIONS FOR INSURANCE CARRIERS: GUIDEWIRE
From start to finish: UX research, ideation, wireframing, UI and UX design, product management for several B2B products servicing commercial and personal insurance carriers, agents and their customers using Guidewire’s InsuranceNow platform.
HULU: THE SCREAMLANDS
Hulu (“The Screamlands”)
SKILLS & PROFICIENCY
Product Design
- UI/UX Design
- Wireframing, Prototyping
- Interaction Design
- Competitive Analysis
- User Testing Coordination
- UX Research (Quantitative, Qualitative)
- Information Architecture
- Conceptual Ideation
Product Management
- Roadmapping
- Market Analysis
- Project Management (Agile/Scrum)
- Metrics & Analytics
- Product Vision
- Cross-functional Collaboration
- Accessibility and Compliance Auditing
CERTIFICATIONS
Pragmatic Institute Product Management PMC-1
Google UX Design Professional
RECOGNITION
FWA Awards
Webby Awards
Awwwards
Promax
SOFTWARE COMPETENCY
UX & Product Design
Figma · Adobe XD · Sketch · Photoshop · Prototyping · Wireframing · Interaction Design · Information Architecture · Journey Mapping · User Flows · UX Research · Usability Testing · Design Systems · Accessibility (WCAG) · Heuristic Evaluation
Multimodal, Agentic & Generative AI
Claude · Google Experimental Labs · Gemini · ChatGPT · GitHub Copilot · OpenAI Playground · Conversational AI Programming · Prompt Engineering · Vibecoding · Automation Workflows · Runway · Veo · Suno · ElevenLabs · MidJourney
Collaboration & Product Development
Agile / Scrum · Jira · Confluence · Notion · Miro · Storybook Zeplin · Stakeholder Communication · Cross-Functional Collaboration · Competitive Analysis · Accessibility Auditing · Product Strategy